About
We build the tools we wished existed.
Rind is an independent studio based in the UAE. We design and build tools and gear for health, fitness, and human performance — software, apparel, and equipment that doesn’t insult its users, doesn’t hide its pricing, and doesn’t flinch at being measured.
Mission
Make the science of training and nutrition accessible — without dumbing it down. Every estimate, every macro target, every cautionary message is rooted in primary research.
Approach
Native apps over wrappers. Calm UI over loud gamification. Bilingual from day one. Safety floors built in so the product never recommends something dangerous in pursuit of engagement.
Based in
Ajman, United Arab Emirates. We serve users primarily across the GCC, with full Arabic + English coverage and pricing in AED.
Two brands today
YallaFit — calorie tracking and fitness companion, live on iOS and Android. Musckles — gym apparel, lifting belts, and training boots, coming soon. More brands under the Rind name to follow.
Our promise
No shortcuts. No dark patterns.
We will never sell user data, plant deceptive subscription flows, or pretend our AI knows things it doesn’t. That’s the floor — everything above it is craft.